National Geographic Adventure

Product Description
Is a new magazine from National Geographic, geared for a generation of active men and women who seek new & challenging ways to explore and experience the world. Adventure offers an exciting mix of great photography, features and service articles, written for readers with multiple interests and varying skill levels. The upfront compass section is a guide to adding adventure to one's life with adventure trends, trips, equipment, reviews & resources. Departments present authentic voices and fresh ideas from the world of adventure. Features focus on best adventure stories, profiles, travel destinations, sports, surveys and more.

Road & Track

Product Description
This magazine is written for automotive enthusiasts and emphasizes cars and driving blended with wide-ranging feature stories, entertainment and event coverage. Its road tests run the gamut of domestic and imported sports cars and sports sedans. Additionally, it features technical articles on automotive subjects, nostalgic feature articles, humor and fiction and analysis of industry trends along with travel stories, book reviews and coverage of international racing events.

Outside

Product Description
Outside covers the exciting, active lifestyle of today's man.˜ Each month readers share the adventure, with travel reporting and advice available nowhere else, inspiring profiles, breathtaking photography, epic news from the frontiers of exploration and risk, rock-solid advice on gear, health and fitness and an addictive quotient of daring and mind-blowing surprises

Backpacker

Who Reads Backpacker?
Backpacker is written for readers who love outdoor adventure. Backpacker readers are serious about their passion for the outdoors, whether it be a simple day hike or an all out backpacking trek. Published 9 times a year, Backpacker provides expert information on the best trails in America, including GPS coordinates to get readers to the most remote and beautiful places nature has to offer.

In 2008, Backpacker teamed up with San Francisco based firm Cooler to calculate their carbon footprint. Realizing that they were putting 5 million pounds of CO2 into the air each year, Backpacker took measures to reduce their carbon footprint, and combined with investment in renewable energy, has efficiently become a carbon neutral publication.

Runner's World

Who Reads Runner’s World Magazine?
Runner’s World will motivate and inspire you. Each monthly issue of Runner’s World brings you advice on new running techniques, introduces you the latest running products and national and international race information. You’ll find the strategies, tips and advice to fuel your performance, prevent injuries, burn fat, shed stress, and achieve your personal goals. Runner’s World is filled with the powerful information that will help you run faster and farther and have more fun doing it.

What You Can Expect in Each Issue:
Regular section of Runner’s World include:
Training Techniques: Tips from the Professionals to help you achieve your personal best
Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
Inspirational Stories: To motivate and encourage every runner
Safety Advice: Tips to keep you safe to insure you have the run of your life
Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
Races & Places: Keep informed of the upcoming race events in your area
Feature Articles: Include “Marathon Spring Training Guide,” “Food Fuel – What to Eat and When to Eat it,” “The Essential Got-to-Have Shoe Review,” and “Races & Places – Review of Today’s most challenging races and the Runner’s who tackled them.”

Maxim

Product Description
Aimed squarely at young men, Maxim is a glossy magazine focused on beautiful women, slick gadgets, fast cars, sports, entertainment, and other male obsessions. In addition to scantily clad cover models and plenty of revealing photo layouts, issues include reviews of the latest movies, CDs, DVDs, and video games; articles on how to successfully seduce women; the latest styles and trends; and interviews with celebrities. Other regular features include jokes, trivia, a sex column, practical advice, a sports column, and more.

Popular Mechanics

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

All You

Who Reads All You?
All You is created for the value-driven American woman. All You readers seek practical, reliable, affordable solutions for how to do more, buy more and accomplish more with less. They want “achievable inspiration,” not “unattainable fantasy,” reasonably priced products from stores where they actually shop, and real-life advice that fits their busy lifestyle. All You covers a range of topics from interpersonal relationships to home repair; recipes that can be made in 10 minutes to decorating ideas for under $100; health information delivered in language she can understand, to clothes for every body type, all presented in a lively, contemporary format.

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